In the movie Casino, Robert De Niro, Sharon Stone and Joe Pesci deliver a tour-de-force performances that have made it one of the most iconic movies about gambling. While other films and TV shows show a more romanticized view of Las Vegas, Casino exposes the seedy underbelly, revealing that gambling is a place where greed and corruption run rampant.

There is something about the large amounts of money that casinos deal with that makes both patrons and staff prone to cheating or stealing. That’s why the majority of casinos have strict security measures in place. In addition to cameras, many casinos have high-tech eye-in-the-sky systems that watch every table, doorway and window. Many of these systems are based on algorithms that can be adjusted to focus on certain suspicious patrons, and some machines even have sensors that will shut off a machine if someone is trying to win without inserting the correct coin or paper ticket.

Casinos are also choosy about who they accept as high rollers. These gamblers are rewarded with comps, which can be anything from free hotel rooms and meals to tickets for shows and limo service. Casinos are especially interested in high rollers because they spend the most amount of money, and that’s how they make most of their money.

As a casino, you want to make sure your guests and potential customers feel like they are getting the best possible experience. This is why it’s important to advertise your casino online with strategies that help you rank in search results and improve discoverability.