Online gambling is any form of gambling that is conducted over the internet, including virtual poker, casinos, and sports betting. It is a rapidly growing industry, with an increasing number of jurisdictions legalizing and regulating it [1].

In the case of online gambling, a gambler must register to play, and they will usually have to provide proof of their identity. This may include a scan or photo of their passport or driving license, as well as a recent utility bill to verify their address. This process is required to ensure that players are not committing any fraudulent activities and is in line with the UK Gambling Commission’s regulations. Most reputable casinos have a team of experts that review documents before they can be used for verification.

Despite the popularity of online gambling, it is important to understand how this activity can be addictive and even harmful. For example, the psychological triggers that can lead to problematic gambling are often more subtle when compared to the triggering factors for land-based gambling. In addition, the constant availability of online gambling has been found to disrupt sleep and eating patterns in problem gamblers.

In terms of marketing, it is important for online casinos to use SEO to drive traffic naturally. This can be done by partnering with digital marketing agencies like Fortis Media or creating an in-house team of experts. In addition, online casinos should also ensure that their games are fair and regulated by third-party bodies.